Running a sports club or society is about more than just organising events—it’s about building a strong, connected community where members feel they belong. Engaging your current members while attracting new ones can be challenging, especially when you're trying to build a sense of community and boost event turnout with limited feedback. However, with a few key strategies, you can turn your club into the group everyone wants to be part of.

Here are 5 tips to help boost engagement and keep the energy up in your club:

1. Improve Your Page

Your webpage is often the first point of contact for prospective members. Make sure it’s up-to-date, easy to navigate, and reflects your club’s personality through imagery, videos or embed your social media feed.  Members should be able to find essential information, such as membership details, event schedules, and contact information, without hassle.

Must-Haves:

• Clearly display membership benefits and pricing – even if it is free!
• Include an events calendar and relevant contact details.
• If you’re using a club management software (As available through the MSL System®), link to your member portal so members can sign up or register for events seamlessly.

2. Leverage Social Media

Social media is a powerful tool for increasing your club’s visibility and engaging your audience. From event highlights to celebrating members’ achievements, social platforms allow you to showcase the personality of your club and its activities. The more active and engaging your social presence, the more likely you’ll catch the attention of potential members.

Quick Tips:

• Focus on one or two platforms that your members actively use.
• Post photos and videos to grab attention—action shots, event recaps, or behind-the-scenes moments work well.
• Sync your social feed to your Club and Society page through MSL integrations.
• Use links in your bio to direct viewers to your website or sign-up page, making it easy for them to join.

3. Offer Free Taster Sessions

Hosting taster sessions is an excellent way to encourage new people to join. Whether it’s an introductory activity, a turn up and play session, or an informal social event, these opportunities allow potential members to experience what your club has to offer without feeling any pressure.

Other Ideas:

• Organise open days, drop-ins or casual meet-ups.
• Offer “bring-a-friend-for-free” days to encourage more attendance.
• Provide incentives like try before you buy memberships for early sign-ups.

4. Turn Your Members into Ambassadors

Your existing members are your best advocates. Encourage them to promote the club by offering incentives for referrals or spotlighting their contributions on your social media channels or website. Personal recommendations go a long way in attracting new members, and your current members can create a sense of pride and belonging within the community.

5. Keep Activities Regular and Varied

To maintain engagement, ensure there’s always something happening. Regular practices, socials, or unique workshops help members feel involved and connected. Keep things fresh by mixing up your events—consider off-campus activities or volunteering projects to build camaraderie and keep members excited.

By implementing these strategies, you can keep your members engaged, attract new faces, and create a lively, connected community. And with the support of MSL’s Clubs and Societies as part of the MSL System®, managing the day-to-day operations will be more efficient, allowing you to focus on what truly matters—building a vibrant club experience.

Interested in learning more? Book a demo today and discover how MSL can help streamline your club’s management.